When we stopped by on the GITy Up! 2012 Recon Ride this past Friday, Matt Knowles, the handsome guy on the left there in front of his trail-side Batavia shop, told us that Fox River Trail users are spending $350 a day with him buying accessories, energy bars and drinks. “Like gloves and tubes and things they forgot or realize they need,” he said.
That’s a nice bump in walk-in traffic. What we love though is that Matt’s counting.
It is far, far too rare that our trail towns and trail-serving businesses measure the impact that the trail is having. Not only are they likely not capturing all the return the trail can generate. But they are missing a compelling reason to improve, connect and extend it.
Our Making Trails Count project aims to put this mistake behind Illinois, and make counting like Matt’s doing the norm. Read our proposal. Think about what that’s worth to you. Then make a pledge today!